Meet the Team


The true equine all-rounder both on and off a horse, Jane has been involved with equine pursuits from almost as soon as she could walk! She rode at and represented Pony Club in many disciplines and remembers fondly competing in the Royal Bath and West Prince Philip cupgames and when she went to Gatcomb Park with the Pony Club showjumping team. As soon as she was old enough, Jane was keen to share her experience and soon became a Pony Club instructor. She then studied at Hartpury College gaining her National Diploma in Equine Management.

Jane then continued to add strings to her bow working in the equine retail industry and also went on to be a sales rep selling well known brands such as Sprenger and Fleck. Along side this she was also working as a groom and riding peoples horses, looking after animals while people were on holiday, house sitting and dog walking.

 She then started the adventure of Equicraft in 2011. She is a qualified SQP (suitably qualified person) that enables her to prescribe wormers. She is also BETA trained to fit hats and body protectors. Has her BHS Stage 3 and is also a qualified saddler and in training to become a saddle fitter. 


Having been involved in the equestrian world since her early years, Libby is a keen and successful horsewoman. From a young age she joined the Pony Club - competing successfully in many teams. At the age of eighteen, Libby began working as a groom for local rider Jayne Smart and whilst with her gained valuable competition experience. She competed her own Diamond Lady up to Foxhunter level. In the following years, Libby continued equine success qualifying for the British Dressage Regional Finals, on a homebred, Tequila Rose. She worked at B&W Equine practice as an equine veterinary nurse for several years and also as a freelance groom. Libby is now the shops accounts lady! She is also a BETA qualified hat and body protector fitter.

Libby continues to ride and compete and is currently producing her homebred young horses Zip Code and Vanquish II. When not in the shop or on the back of a horse,  Libby can be found running around after her two young boys , Harry and Jack.

The parents!

Margaret and Charlie support Libby and Jane and take on multiple roles. Margaret as mum, granny, friend and  shop assistant. Her home-made cakes on open days and event evenings are to die for. Charlie also has many roles! Handyman, hay maker, general dogs body! As well as this, Margaret and Charlie also run their own business, Backwell Motors, which offers servicing, repairs and MOT's to 4 x4's and horse lorries.


Celia has been a valued member of this company for 7 years. Before joining the Equicraft team she set up and ran the equine department for Boulters Of Banwell until the business was sold. She has a great knowledge of all things equine. She has her own homebred TB X mare, Charltons Rosewood, that she competes successfully at county showing level and British Dressage being placed at the reginal finals. She also represents Brent Knoll riding club in team events. Celia still has her old faithful, Roman, who is now 29. He is a Clydsdale who she bought as a 3 year old. He was a great hunter!  She has BHS stage 4 and is a BETA qualified hat and body protector fitter. 


Kerry has worked part time at Equicraft for the last 5 years. She is a great asset to the company. After leaving school she was fortunate enough to have a career working with horses, working on yards all across the country producing and competing. She also has her BHSII. She had her own horse which she successfully competed at eventing , Then the children came along and the horse was quickly replaced with a pony, or two or now maybe four!! All three daughters ride and are members of Banwell Pony Club where they compete in all disciplines. She is a BETA qualified hat and body protector fitter.



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